On the back of Kellogg's Kids cereal boxes during the last quarter of 2007, young South Africans found some very colourful cards with interesting information on the Big 5, and the Little 5. Each of these cards had a question pertaining to the animal it featured. Kids needed to answer the questions found on the Big Five and matching Little Five card in order to enter.

Kids, by sms'ing the answer to the question to WOW36970, stood to win a fantastic three-day journey to an adventure camp at the Hoedspruit Endangered Species Centre (valued at R30,000.00), as well as a survival kit packed with goodies to the value of R6,000.00. Loads of other prizes were also up for grabs. 50c from each sms sent through went towards the animals of the HESC.

South Africa's kids responded with enthusiasm, and sent through a total of 4529 sms entries (and in-so-doing - contributed 50c from each message to the wildlife at the Centre).

The weekend of 08 - 10 February saw the culmination of the campaign. Not only did the winners enjoy a fun-filled couple of days with their hosts from Kellogg's SA, but we were the very grateful recipients of a very generous donation of R100 000.00 from Kellogg's SA (Pty) Ltd.

The Kellogg's SA winners; "Coco"; staff at the Centre and Lente Roode

click here for a view of the Big 5 cards, and click here for the Little 5 cards with their questions.

Use of the WOW logo and of the Big 5 and Little 5 cards is with the permission of Kellogg Company of SA (Pty) Ltd, joint sponsor/ promoter of this campaign.